HealthCare atHOME (HCAH), India’s leading provider of integrated home healthcare service, announced its entry into the financial capital of the country with a unique, disruptive and yet a hard-hitting awareness campaign. The innovative campaign called “The Alzheimer’s Local” has been rolled out on the Mumbai Suburban Railway or the Mumbai local from yesterday.This marks the entry of HCAH in the national financial capital; its fifth city of operations in the country after Delhi, Jaipur, Punjab and more recently Bengaluru, where HCAH partnered with Fortis Hospitals to offer its services to local citizens.
HCAH has recently received equity investment from Quadria Capital, one of Asia’s leading healthcare focused private equity firm, which will be used for expanding operations to over 25 cities across the country. HCAH is backed by the Burman family (the promoters of Dabur) and the founders of Healthcare at Home UK. Currently with approximately 800-1000team members and caregivers’ workforce, HCAH plans to scale this to 15,000 by 2020.
Speaking about the new campaign and its entry into Mumbai, Mr Vivek Srivastava, Co-Founder and CEO, HealthCare atHOME said, “We are extremely happy about our entry into Mumbai and are sure that we will be able to ease a lot of pressure off bustling hospitals and work together with them to provide quality affordable services to patients who need them the most. The Alzheimer’s Local” is a disruptive campaign that is memorable and consequential at the same time. With 80 lakhs people taking the Mumbai local every single day, it will provide the optimum channel for a new brand to make the all-important initial impact”.