HealthCare atHOME (HCAH), India’s leading provider of integrated home healthcare service, announced its entry into the financial capital of the country with a unique, disruptive and yet a hard-hitting awareness campaign. The innovative campaign called “The Alzheimer’s Local” has been rolled out on the Mumbai Suburban Railway or the Mumbai local from yesterday. This marks the entry of HCAH in the national financial capital; its fifth city of operations in the country after Delhi, Jaipur, Punjab and more recently Bengaluru, where HCAH partnered with Fortis Hospitals to offer its services to local citizens.
HCAH has recently received equity investment from Quadria Capital, one of Asia’s leading healthcare focused private equity firm, which will be used for expanding operations to over 25 cities across the country. HCAH is backed by the Burman family (the promoters of Dabur) and the founders of Healthcare at Home UK. Currently with approximately 800-1000team members and caregivers’ workforce, HCAH plans to scale this to 15,000 by 2020.
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